Crank’n a caption contest: A quick example
In my last post I wrote a pretty lengthy explanation of how a blog/website owner can install The PhotoCrank Engine for use with caption competitions that they are currently running for their readers. I won’t go into all of the details of why PhotoCrank adds some great value to these various contests, but instead I thought that I would take a real-world example that I found while cruising the web and show you how Crank’n would look and be used on a contest that a blogger had already posted. Hopefully this will give you all a better understanding of what I have been talking about as far as caption contests go. I have a feeling that I will be doing this several times as a way to show everyone how easily PhotoCrank can take these types of caption contests to a new level of fun and interactivity.
The blog that I have chosen to be my guinea pig for this first go round is WILLisms.com, which is a blog that has a very edgy and entertaining way to cover what’s hot in the political world. The WILLisms blog holds caption contests like this one on a regular basis and I have decided to use their latest one as an example of how PhotoCrank can make a great caption contest even better.
Here is the image that was used for the last caption contest contest on the WILLisms blog, in which he encouraged his readers to give their best shot at being clever…the image is from a protest that took place after three police detectives were found not guilty after a fatal shooting in NYC.
Comparatively, here are a couple of captions that were submitted via the comments on the blog:
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“Leroy Johnson of 443 fifth Avenue is that you?
Leroy: Shhhhhhhhh!
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This guy thinks he is hiding that he is picking his nose. We can see you!
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These are kinda funny, but with PhotoCrank, they could have had even more fun with it. Also, with PhotoCrank the winner of the caption contest can automatically be determined based on the what the viewers vote on each Crank, making it very easy to find a winner. For more information on how to add The PhotoCrank Engine to your blog, head on over to this page on PhotoCrank.com.
Teaming up with ClearChannel and WiLD 94.9
A partnership between the ClearChannel station WiLD 94.9 in San Francisco and PhotoCrank officially kicked off with some major excitement a week ago. To be more specific we teamed up directly with The T-Man Show, which is a top 5 morning drive program in the Bay Area that reaches millions of listeners each and every morning of the work week. Like I said, pretty exciting.
We worked with The T-Man Show from the standpoint that we can add an entirely different way for the listeners to interact with the radio station through the use of the PhotoCrank Engine on their website. Just like many morning radio programs, The T-Man Show has always had various segments that are based upon current hot topics in pop culture or that are created spontaneously due to an interesting call from a listener with an over-the-top opinion on something. In each of these cases usually some type of photo is posted onto their website as a way to let the listeners get a better feel for what they’re talking about that particular morning. We realized that PhotoCrank could be easily and quickly added to each of these online photos each morning, allowing each listener to not only view the online photo, but Crank it as well. This would make each of the photos even more relevant, fun and interactive for the listeners who pulled them up on the T-Man website.
The first week of the partnership has definitely shown us how PhotoCrank can add to any radio station/major media’s online experience by allowing some of the online photo content that is already being posted to be Crank’d by the listeners who want to take their opinions to the next level. This results in more interaction and time on site for each online user (whether they are viewing or Crank’n) which also means a deeper level of connection and loyalty with the radio station as a media outlet. I think that they call that a ‘win-win’ in the biz, right?
Be sure to check out the video below or over here on YouTube to get an even more exciting view of the success that we had with this partnership.