Here, let me show you how to Crank a photo

June 15, 2008 · Filed Under Video, Ways to Use PhotoCrank · Comment 

As me and the rest of the team constantly continue to improve what PhotoCrank is, how it works and what all it can be used for we have been really focusing on making sure that the fundamentals of creating a Crank are as clear and straight-forward as possible. From our standpoint, considering that we are Crank’n like it’s our job(oh yeah, it actually is), we can sometimes take for granted the fact that there are new people out on the wonderful Web every day who are Crank’n for the first time ever. For these first time Crank’rs we want to be sure that they completely understand how to create the Crank that they are wanting to contribute to CrankTown(the community of Crank’rs and Cranks coined by my friend Scott) whenever the Crankspiration(inspiration to Crank) hits them.

Wow, that’s a lot of Crankified terms - I hope that I haven’t gone overboard, even though I’m suspecting that I have. Oh well, continuing on…

As a way to help first time Crank’rs learn the fundamentals of Crank’n a photo quickly and easily, I created a screencast video(a video of what my screen looks like during a crank, along with voice over) that shows the world what all goes into Crank’n a photo. Honestly, I tried to make it as short as possible and it ended up being around 3 minutes long, which I think(and hope) is bearable for anyone who is wanting to learn about PhotoCrank. Also, I guess that I should mention that this isn’t going on the website like one of last ones did, instead we are embedding this How-To video directly into the PhotoCrank interface(pictured below) that opens up when you begin to Crank a photo. This should make the video more valuable and relevant to the new Crank’rs out there who aren’t completely sure what Crank’n is all about.

Finally, here is the the video that will be added to the PhotoCrank interface, feel free to comment below or email me at ryan@photocrank.com with any thoughts, suggestions or constructive criticism that you may have.

Bloggers + PhotoCrank = Awesome

May 20, 2008 · Filed Under Video · 3 Comments 

After many helpful suggestions that led to me chopping up and re-editing my first draft video for bloggers and why they should use PhotoCrank, I finally came up with a very informative video that’s well under two minutes. Check it out below and let me know what you think of the finished product. Thanks for all of your help and keep on Crank’n away!

Hey friends of the Interweb, I need your ‘constructive’ criticism

May 14, 2008 · Filed Under Video · 3 Comments 

So I just created a first draft video below that will eventually be sent out to some fellow bloggers as a way to make them aware of and hopefully make them excited about PhotoCrank. This would hopefully encourage some of them to add PhotoCrank to their blog as a way to further engage their readers.

As I said, this is the first draft, but I wanted to post it so that I could get come ‘constructive’ criticism from some of you on ways that I could improve the video and make it as great as it can possibly be. I know that I have a different way of creating videos, but I really try to add a more one-to-one feel to them because I would send a link to this along with an email introducing me as well as PhotoCrank.

Anyways, check it out when you have a couple of minutes and chime in by adding a comment to this post. I appreciate all of your help! You can also see the video over here on YouTube if for some reason you can’t view it in this blog. Thanks!

Teaming up with ClearChannel and WiLD 94.9

May 5, 2008 · Filed Under Case Studies, News, Partnerships, Video · Comment 

A partnership between the ClearChannel station WiLD 94.9 in San Francisco and PhotoCrank officially kicked off with some major excitement a week ago. To be more specific we teamed up directly with The T-Man Show, which is a top 5 morning drive program in the Bay Area that reaches millions of listeners each and every morning of the work week. Like I said, pretty exciting.

We worked with The T-Man Show from the standpoint that we can add an entirely different way for the listeners to interact with the radio station through the use of the PhotoCrank Engine on their website. Just like many morning radio programs, The T-Man Show has always had various segments that are based upon current hot topics in pop culture or that are created spontaneously due to an interesting call from a listener with an over-the-top opinion on something. In each of these cases usually some type of photo is posted onto their website as a way to let the listeners get a better feel for what they’re talking about that particular morning. We realized that PhotoCrank could be easily and quickly added to each of these online photos each morning, allowing each listener to not only view the online photo, but Crank it as well. This would make each of the photos even more relevant, fun and interactive for the listeners who pulled them up on the T-Man website.

The first week of the partnership has definitely shown us how PhotoCrank can add to any radio station/major media’s online experience by allowing some of the online photo content that is already being posted to be Crank’d by the listeners who want to take their opinions to the next level. This results in more interaction and time on site for each online user (whether they are viewing or Crank’n) which also means a deeper level of connection and loyalty with the radio station as a media outlet. I think that they call that a ‘win-win’ in the biz, right?

Be sure to check out the video below or over here on YouTube to get an even more exciting view of the success that we had with this partnership.